AMD versus Intel
This e-book looks into AMD’s customer-centric approach to innovation in the Semiconductor industry particularly in the microprocessor market. The analysis begins with the history of AMD giving an insight into its foundation as a producer of logic chips, its entry into microprocessor market as a second supplier of Intel’s processors to IBM and finally its rise to become a major competitor to Intel by developing and releasing its own line of microprocessors. An overview of AMD’s products is given to highlight the innovation capability of AMD, emerging from a clone producer to developer of environmental-friendly high performance microprocessors at low costs.
Following the products overview, the activities that led to the initiation and adoption of customer-centric approach to innovation is presented. In this section, opinions about the impact of customer-centric approach on the success of AMD Opteron processor, its possibility of being a source of competitive advantage to Intel and potentially yielding commercially viable products that could be dramatically different from Intel’s products are stated.
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